7 Pack | New identity for the healthy food programs


7 pack – a healthy food program service – came to us with a need to completely renew their visual identity creating a striking, bright new brand.

Our solution

For the visual language we combined lively bright textures that represent healthy ingredients of which 7 pack meals are composed and rigid tables that represent structure and research background on which the business is built.

This visual language is applied across all touchpoints from digital to print, packaging, promotional sports outfits and courier uniforms.


This project was created as part of New! Creative Agency.