ČILI | Rebranding the biggest pizza chain in Lithuania


Čili is one of the biggest pizza chains in Lithuania. Having been very successful over the last 15 years, i has started to struggle with rather dated look and feel and falling quality of service. Our task was to create a visual identity system, that would be launched together with number of campaigns that will implement changes across all touchpoint from pizza recipes, restaurant interiors, customer service and so on.


Together with the creation of  communication  campaigned we refreshed visual identity. The logo was cleaned up and simplified and a supporting visual language was created to be used across all communications. Usage of the yellow colour was amplified to give more recognition to the brand. New ‘tastier’ photography style was introduced to reflect the changing quality of pizzas.


This project was created as part of New! Creative Agency.