New international fashion brand Dots Dash wanted to intrigue design students to participate in the Talent program and become the team members of Dots Dash.
We worked closely with the founder to create the name, communication strategy and a visual identity.
The visual identity has a strong and unique mark that is supported by dynamic brush stroke visuals representing creative freedom of each designer. Flexible graphic language allows multiple new brands to be launched in the future under the Dots Dash umbrella brand.
We created a web site where we invited users to an imagination workout, helping them understand the benefits of being a Talent program member. Our goal –
getting students to register.
This project was created as part of New! Creative Agency.