M1-PLUS is the one of the main radio stations in Lithuania known for playing old time most favourite hits. The task was to redesign the logo and create visual language that felt dated and did not represent quality of the service.
The logo was transformed with integration of sound wave motifs into the wordmark to reflect the essence of the business. A clean and minimal graphic language was developed out of the shapes of the logo and applied across all communication touchpoints.
This project was created as part of New! Creative Agency.