Melt in Palanga | The identity for a modern hotel in a classic resort


We’ve been asked to create a name and visual identity for a new hotel in the city centre of Palanga, one of the main seaside resorts in Lithuania.

Our solution

We decided that MELT is the best name to suit the new place as it stands for complete relaxation that one wants to achieve during holidays. The shift of the warm light throughout the day has become the main motif for the visual language. Colour gradients change depending on the mood and create a vibrant fresh look.

Also, we named each room in the hotel after a specific type of light found through the day. Graphic language was coherently applied across all applications from print, to signage and digital touch points.

This project was created as part of New! Creative Agency.
Photos by Norbert Tukaj