Perlas | Identity refresh for the largest lottery organiser in Lithuania

Task

PERLAS is the main distributor for lottery tickets in Lithuania. Our task was to refresh visual identity of the company, to make it more visible more unified and coherent in the eyes of a customer.

Our solution

The logo was changed just a bit to keep it recognizable enough when compared to the previous version. The new logo is cleaner, clearer.

The visual language was built out of a circle motif that is found as perl in the logo. Illustration and iconography style as well as typography was developed to make communications more unique to the brand.

This project was created as part of New! Creative Agency.