Practica Capital is one of the major venture capital firms in Lithuania investing into start-ups at different stages. An identity created at the launch after 5 years felt rather dated and not able to communicate values of the company.
The logo was changed creating a symbol of steps symbolizing growth that start-ups can achieve enabled by Practica Capital. Dynamic visual language was built out of the shapes used in the symbol to reflect innovative side of the company that is not afraid to take risks.
Visual identity was applied across all touchpoints in print in digital media.
This project was created as part of New! Creative Agency.