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Refreshing the identity for one of the largest news broadcasters in Lithuania

Refreshing the identity for one of the largest news broadcasters in Lithuania

Refreshing the identity for one of the largest news broadcasters in Lithuania

Refreshing the identity for one of the largest news broadcasters in Lithuania

Refreshing the identity for one of the largest news broadcasters in Lithuania

Challenge
Challenge

15min is a leading news broadcaster in Lithuania. They came to us with the need to refresh a rather dated visual identity that wasn’t helping them to communicate their values. As one of the largest Lithuanian news websites, they’ve decided to reach high and differentiate themselves from other players that were pushing just about average content only trying to increase the click rate on their sites. 15min has set themselves an ambitious purpose: to be the most quality orientated news broadcaster in the country, with a lot of emphasis on educational content that helps readers build critical knowledge behind each event. A new visual identity was needed to help them highlight this move.

15min is a leading news broadcaster in Lithuania. They came to us with the need to refresh a rather dated visual identity that wasn’t helping them to communicate their values. As one of the largest Lithuanian news websites, they’ve decided to reach high and differentiate themselves from other players that were pushing just about average content only trying to increase the click rate on their sites. 15min has set themselves an ambitious purpose: to be the most quality orientated news broadcaster in the country, with a lot of emphasis on educational content that helps readers build critical knowledge behind each event. A new visual identity was needed to help them highlight this move.

15min is a leading news broadcaster in Lithuania. They came to us with the need to refresh a rather dated visual identity that wasn’t helping them to communicate their values. As one of the largest Lithuanian news websites, they’ve decided to reach high and differentiate themselves from other players that were pushing just about average content only trying to increase the click rate on their sites. 15min has set themselves an ambitious purpose: to be the most quality orientated news broadcaster in the country, with a lot of emphasis on educational content that helps readers build critical knowledge behind each event. A new visual identity was needed to help them highlight this move.

15min is a leading news broadcaster in Lithuania. They came to us with the need to refresh a rather dated visual identity that wasn’t helping them to communicate their values. As one of the largest Lithuanian news websites, they’ve decided to reach high and differentiate themselves from other players that were pushing just about average content only trying to increase the click rate on their sites. 15min has set themselves an ambitious purpose: to be the most quality orientated news broadcaster in the country, with a lot of emphasis on educational content that helps readers build critical knowledge behind each event. A new visual identity was needed to help them highlight this move.

15min is a leading news broadcaster in Lithuania. They came to us with the need to refresh a rather dated visual identity that wasn’t helping them to communicate their values. As one of the largest Lithuanian news websites, they’ve decided to reach high and differentiate themselves from other players that were pushing just about average content only trying to increase the click rate on their sites. 15min has set themselves an ambitious purpose: to be the most quality orientated news broadcaster in the country, with a lot of emphasis on educational content that helps readers build critical knowledge behind each event. A new visual identity was needed to help them highlight this move.

Our solution
Our solution

Having gone through numerous discussions, we’ve decided that evolution rather than revolution was the right step to go forward. The old logo was refreshed keeping the wordmark almost unchanged but simplifying the overall shape. RGB colour palette was chosen as most of the content was digital.

To begin with, the website and the app were updated. Although the existing structure of the website was not revised, the way the articles were structured was altered and improved to put more emphasis on educational content, quick facts and so on. The mark was animated for on-screen applications.

We’ve also worked on the interior project for the studio of interview videos, explainer styleguide, advertising campaign and social project ‘Internet hygiene’ to highlight the problem of behavioural ethics online.

Having gone through numerous discussions, we’ve decided that evolution rather than revolution was the right step to go forward. The old logo was refreshed keeping the wordmark almost unchanged but simplifying the overall shape. RGB colour palette was chosen as most of the content was digital.

To begin with, the website and the app were updated. Although the existing structure of the website was not revised, the way the articles were structured was altered and improved to put more emphasis on educational content, quick facts and so on. The mark was animated for on-screen applications.

We’ve also worked on the interior project for the studio of interview videos, explainer styleguide, advertising campaign and social project ‘Internet hygiene’ to highlight the problem of behavioural ethics online.

Having gone through numerous discussions, we’ve decided that evolution rather than revolution was the right step to go forward. The old logo was refreshed keeping the wordmark almost unchanged but simplifying the overall shape. RGB colour palette was chosen as most of the content was digital.

To begin with, the website and the app were updated. Although the existing structure of the website was not revised, the way the articles were structured was altered and improved to put more emphasis on educational content, quick facts and so on. The mark was animated for on-screen applications.

We’ve also worked on the interior project for the studio of interview videos, explainer styleguide, advertising campaign and social project ‘Internet hygiene’ to highlight the problem of behavioural ethics online.

Godspeed_15-min_01

This project was created while Godspeed Branding was a part of New! Creative Agency.

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