Godspeed_Ali_chocolate_logo

Luxury chocolate brand

Luxury chocolate brand

Luxury chocolate brand

Luxury chocolate brand

Challenge
Challenge

Creating a visual identity for the luxury chocolate brand Ali by the famous chocolatier Ali Gadzijev. A visual identity should breathe premium quality and creativity that are integral ingredients of each piece of chocolate.

Creating a visual identity for the luxury chocolate brand Ali by the famous chocolatier Ali Gadzijev. A visual identity should breathe premium quality and creativity that are integral ingredients of each piece of chocolate.

Our solution
Our solution

Ali desserts are known for their name so all of the attention goes to it. Letter ‘A’ in the logo crumbles like chocolate. The rest of minimalist black visual identity represents luxurious, high quality products. New identity was rolled out across stores, packaging and digital communications. It had an instant success in the market.

Ali desserts are known for their name so all of the attention goes to it. Letter ‘A’ in the logo crumbles like chocolate. The rest of minimalist black visual identity represents luxurious, high quality products. New identity was rolled out across stores, packaging and digital communications. It had an instant success in the market.

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Lürzer's Special ARCHIVE
Lürzer's Special ARCHIVE
Lürzer's Special ARCHIVE
Lürzer's Special ARCHIVE
200 Best Packaging Design Worldwide
200 Best Packaging Design Worldwide
200 Best Packaging Design Worldwide
200 Best Packaging Design Worldwide
Diploma for Best Sign/Logo
Diploma for Best Sign/Logo
Diploma for Best Sign/Logo
Diploma for Best Sign/Logo
White Square, International Advertising & Marketing Festival
White Square, International Advertising & Marketing Festival
White Square, International Advertising & Marketing Festival
White Square, International Advertising & Marketing Festival
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Photos:
Darius Petrulaitis www.petrulaitis.lt

This project was created while Godspeed Branding was a part of New! Creative Agency.

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