Godspeed_branding_Knygu_startas_LOGO

Brand identity for initiative encouraging parents to read books for newborns

Brand identity for initiative encouraging parents to read books for newborns

Brand identity for initiative encouraging parents to read books for newborns

Brand identityfor initiative encouraging parents to read books for newborns

Brand identity for initiative encouraging parents to read books for newborns

Challenge
Challenge
Challenge

“Book Start” is a social initiative intended to provide the country's newborns with their first books. Our objective was to create a child-friendly and memorable branding for this initiative. Something that would stimulate positive emotions for both toddlers and grown-ups.

“Book Start” is a social initiative intended to provide the country's newborns with their first books. Our objective was to create a child-friendly and memorable branding for this initiative. Something that would stimulate positive emotions for both toddlers and grown-ups.

“Book Start” is a social initiative intended to provide the country's newborns with their first books. Our objective was to create a child-friendly and memorable branding for this initiative. Something that would stimulate positive emotions for both toddlers and grown-ups.

“Book Start” is a social initiative intended to provide the country's newborns with their first books. Our objective was to create a child-friendly and memorable branding for this initiative. Something that would stimulate positive emotions for both toddlers and grown-ups.

Our solution
Our solution
Our solution

Globally, these initiatives are not new - books have always been coupled with toys; however, it is new in Lithuania and “Book Start” wants to play a predominant role by following examples in other countries. We’ve chosen a pea as the main symbol for different reasons: firstly, a pea in the pod reminds us of a wrapped baby, and because it’s also a rhyme from the most popular Lithuanian lullaby. The pea - fragile at first, and becoming strong and inventive as time goes by.

Globally, these initiatives are not new - books have always been coupled with toys; however, it is new in Lithuania and “Book Start” wants to play a predominant role by following examples in other countries. We’ve chosen a pea as the main symbol for different reasons: firstly, a pea in the pod reminds us of a wrapped baby, and because it’s also a rhyme from the most popular Lithuanian lullaby. The pea - fragile at first, and becoming strong and inventive as time goes by.

Globally, these initiatives are not new - books have always been coupled with toys; however, it is new in Lithuania and “Book Start” wants to play a predominant role by following examples in other countries. We’ve chosen a pea as the main symbol for different reasons: firstly, a pea in the pod reminds us of a wrapped baby, and because it’s also a rhyme from the most popular Lithuanian lullaby. The pea - fragile at first, and becoming strong and inventive as time goes by.

Globally, these initiatives are not new - books have always been coupled with toys; however, it is new in Lithuania and “Book Start” wants to play a predominant role by following examples in other countries. We’ve chosen a pea as the main symbol for different reasons: firstly, a pea in the pod reminds us of a wrapped baby, and because it’s also a rhyme from the most popular Lithuanian lullaby. The pea - fragile at first, and becoming strong and inventive as time goes by.

Godspeed_branding_Knygu_startas-1
Design style
Design style

We wanted "Book Start" branding to be playful and adventurous at the same time. The vivid serif font pleasantly links to the printed pages, and both the graphic details and the illustrations, created from simple geometrical forms, recall a toddler’s bedroom. Everything fits together wonderfully, becoming an effortless tool for a surprising variety of shapes.

We wanted "Book Start" branding to be playful and adventurous at the same time. The vivid serif font pleasantly links to the the printed pages, and both the graphic details and the illustrations, created from simple geometrical forms, recall a toddler’s bedroom. Everything fits together wonderfully, becoming an effortless tool for a surprising variety of shapes.

Godspeed_branding_Knygu_startas-2
Godspeed_branding_Knygu_startas-4
Godspeed_branding_Knygu_startas-6
Godspeed_branding_Knygu_startas-7
Godspeed_branding_Knygu_startas-8
Godspeed_branding_Knygu_startas-9
Godspeed_branding_Knygu_startas-10
Godspeed_branding_Knygu_startas-11_2
Godspeed_branding_Knygu_startas-12_2
Godspeed_branding_Knygu_startas-13_1
Godspeed_branding_Knygu_startas-14_1
Godspeed_branding_Knygu_startas-16
Godspeed_branding_Knygu_startas-15

Other projects

Lithuania Co-createComing soon

Epica awardsWeb design

ConrestaBranding

Žmonės CinemaIdentity and web design

SwitchEvent Identity

Halloween masks of modern fearsSelf-initiated project

LaimėRebranding

PaupysIdentity

VaisinėIdentity

Melt in PalangaBranding

WondersBranding

RomeCity branding

MakaliusRebranding

Internet HygieneSocial project

Hello HungryBranding and packaging design

Gastronomy bookBook design

DžiaugsmasIdentity

Čili PicaRebranding

CentaurusIdentity

AtostogosIdentity

Drama BurgerIdentity

AliIdentity

7 PackIdentity

Linen TalesIdentity

We are social

We are social

Our partner in advertising

Our partner in advertising

Our partner in content creation

Our partner in content creation

© 2018 - Godspeed Branding. Privacy policy.

© 2018 - Godspeed Branding