Rebranding the biggest pizza chain in Lithuania

Challenge

Challenge

Čili is the biggest pizza chain in Lithuania. Having been very successful over the last 15 years, it has started to struggle with a rather dated look and feel, and falling quality of service. Our task was to create a visual identity system, that would be launched together with a number of campaigns that will implement changes across all touchpoints: pizza recipes, restaurant interiors, home delivery boxes, customer service.

Čili is the biggest pizza chain in Lithuania. Having been very successful over the last 15 years, it has started to struggle with a rather dated look and feel, and falling quality of service. Our task was to create a visual identity system, that would be launched together with a number of campaigns that will implement changes across all touchpoints: pizza recipes, restaurant interiors, home delivery boxes, customer service.

Our solution

Our solution

New slogan stated “Taste above all”. So first, we cleaned the dated look of any overweight. The logo was simplified and it was supported by a simple, clear, no nonsense visual indentity, very to the point with mouth watering photography and moving visuals at the centre. The usage of the infamous yellow was amplified to give even more recognition to the brand. 

New slogan stated “Taste above all”. So first, we cleaned the dated look of any overweight. The logo was simplified and it was supported by a simple, clear, no nonsense visual indentity, very to the point with mouth watering photography and moving visuals at the centre. The usage of the infamous yellow was amplified to give even more recognition to the brand.