The end result is a state-of-the-art brand image that goes beyond the logo. A very distinctive graphic language, especially the pattern, communicates innovation, expertise and modern views. The cut-off corners of the new logo’s handwritten letters symbolise constructivity, technique, architectural shapes, while logo’s font, inspired by the Cynetype laser machine that cuts only straight lines, is a hint of precision and technological advancement. The dark colour of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries. The graphics feature a grid of stylised drawings and abstract elements that evoke associations of modernity, professionalism and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints. 

The end result is a state-of-the-art brand image that goes beyond the logo. A very distinctive graphic language, especially the pattern, communicates innovation, expertise and modern views. The cut-off corners of the new logo’s handwritten letters symbolise constructivity, technique, architectural shapes, while logo’s font, inspired by the Cynetype laser machine that cuts only straight lines, is a hint of precision and technological advancement. The dark colour of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries. The graphics feature a grid of stylised drawings and abstract elements that evoke associations of modernity, professionalism and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints.