conresta_logo

Technology inspired identity for a modern contracting company

Technology inspired identity

for a modern contracting company

Technology inspired for a modern contracting company

Challenge

Conresta is one of the largest contracting and construction companies in Lithuania. Having started in 2009, they now needed a completely new visual identity. The old one no longer reflected current innovative construction processes, that make Conresta stand out. When creating the visual identity, we were aiming to show their uniqueness in the sector.

Our Solution

The end result is a state-of-the-art brand image that goes beyond the logo. A very distinctive graphic language, especially the pattern, communicates innovation, expertise and modern views. The cut-off corners of the new logo’s handwritten letters symbolise constructivity, technique, architectural shapes, while logo’s font, inspired by the Cynetype laser machine that cuts only straight lines, is a hint of precision and technological advancement. The dark colour of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries. The graphics feature a grid of stylised drawings and abstract elements that evoke associations of modernity, professionalism and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints. 

The end result is a state-of-the-art brand image that goes beyond the logo. A very distinctive graphic language, especially the pattern, communicates innovation, expertise and modern views. The cut-off corners of the new logo’s handwritten letters symbolise constructivity, technique, architectural shapes, while logo’s font, inspired by the Cynetype laser machine that cuts only straight lines, is a hint of precision and technological advancement. The dark colour of anthracite is not an accidental choice, anthracite being the highest quality coal mined for centuries. The graphics feature a grid of stylised drawings and abstract elements that evoke associations of modernity, professionalism and technological progressiveness, thus perfectly matching the strategic positioning of the company. All graphic elements have been consistently applied in all the brand touchpoints. 

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Office furniture solution: Ergolain
Interior solution: DVI
Interior photography: Norbert Tukaj

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