Godspeed_Dots_dash_02

An exciting fashion start-up

An exciting fashion start-up

An exciting fashion start-up

An exciting fashion start-up

An exciting fashion
start-up

Challenge
Challenge

New international fashion brand wanted to atrract design students to participate in the Talent programme and become the team members co-creating brand’s shoes. The task was to come up with a name and an identity.

New international fashion brand wanted to atrract design students to participate in the Talent programme and become the team members co-creating brand’s shoes. The task was to come up with a name and an identity.

New international fashion brand wanted to atrract design students to participate in the Talent programme and become the team members co-creating brand’s shoes. The task was to come up with a name and an identity.

New international fashion brand wanted to atrract design students to participate in the Talent programme and become the team members co-creating brand’s shoes. The task was to come up with a name and an identity.

New international fashion brand wanted to atrract design students to participate in the Talent programme and become the team members co-creating brand’s shoes. The task was to come up with a name and an identity.

Our solution
Our solution

We named the start-up Dots Dash by translating the common word “uniform” into Morse code and getting two dots and a dash, hence, Dots Dash. A very anti-uniform name.

Therefore, the visual identity has a strong and unique mark that is supported by dynamic brush stroke visuals representing creative freedom of each designer. Flexible graphic language allows multiple new brands to be launched in the future under the Dots Dash umbrella brand.

A website invited users to an imagination workout, helping them understand the benefits of being a Talent programme member. Our goal – getting students to register.

We named the start-up Dots Dash by translating the common word “uniform” into Morse code and getting two dots and a dash, hence, Dots Dash. A very anti-uniform name.

Therefore, the visual identity has a strong and unique mark that is supported by dynamic brush stroke visuals representing creative freedom of each designer. Flexible graphic language allows multiple new brands to be launched in the future under the Dots Dash umbrella brand.

A website invited users to an imagination workout, helping them understand the benefits of being a Talent programme member. Our goal – getting students to register.

We named the start-up Dots Dash by translating the common word “uniform” into Morse code and getting two dots and a dash, hence, Dots Dash. A very anti-uniform name.

Therefore, the visual identity has a strong and unique mark that is supported by dynamic brush stroke visuals representing creative freedom of each designer. Flexible graphic language allows multiple new brands to be launched in the future under the Dots Dash umbrella brand.

A website invited users to an imagination workout, helping them understand the benefits of being a Talent programme member. Our goal – getting students to register.

We named the start-up Dots Dash by translating the common word “uniform” into Morse code and getting two dots and a dash, hence, Dots Dash. A very anti-uniform name.

Therefore, the visual identity has a strong and unique mark that is supported by dynamic brush stroke visuals representing creative freedom of each designer. Flexible graphic language allows multiple new brands to be launched in the future under the Dots Dash umbrella brand.

A website invited users to an imagination workout, helping them understand the benefits of being a Talent programme member. Our goal – getting students to register.

We named the start-up Dots Dash by translating the common word “uniform” into Morse code and getting two dots and a dash, hence, Dots Dash. A very anti-uniform name.

Therefore, the visual identity has a strong and unique mark that is supported by dynamic brush stroke visuals representing creative freedom of each designer. Flexible graphic language allows multiple new brands to be launched in the future under the Dots Dash umbrella brand.

A website invited users to an imagination workout, helping them understand the benefits of being a Talent programme member. Our goal – getting students to register.

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This project was created while Godspeed Branding was a part of New! Creative Agency.

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