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Gourmet burger chain in USA & Europe

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Gourmet burger chain in USA & Europe

Gourmet burger chain in USA & Europe

Challenge
Challenge

We were asked to design a visual identity that would break through the clutter of countless small eateries in the city. The new identity should have a strong character and reflect the philosophy of the place and the chef – creating outstanding burgers that are hard to forget.

We were asked to design a visual identity that would break through the clutter of countless small eateries in the city. The new identity should have a strong character and reflect the philosophy of the place and the chef – creating outstanding burgers that are hard to forget.

Our solution
Our solution

We started with a name that would instantly grab your attention – it’s all about the drama in the burger.

Equally strong, unique illustration style-based visual identity was created to be rolled out across all means of communication.

We started with a name that would instantly grab your attention – it’s all about the drama in the burger.

Equally strong, unique illustration style-based visual identity was created to be rolled out across all means of communication.

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Results

Drama Burger became enourmous success in the city where in the very instant three new burger chains opened and suddenly every restaurant had a burger on the menu.

Due to huge success the founders felt strong enough to open another restaurant in the highly competitive US market.

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Bronze
arrow award
for brand identity at Adrenalinas advertising festival, 2014
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Photos:
Darius Petrulaitis www.petrulaitis.lt

This project was created while Godspeed Branding was a part of New! Creative Agency.

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