A famous local chef started prototyping his next venture – a refreshed touch to the olden Lithuanian cuisine, which was famous for food as gasoline for humans, consumed in enormous portions. Not anymore. The chef wanted the restaurant to become the place of delicate enjoyment, rather than stuffing oneself full.
When we were approached, Atostogos (Holidays) was nothing more than just an idea for a high-end pastry cafe. The product was there, however, the name, the look and feel of the brand were up for grabs. So we received a task of creating not simply an identity, but the whole idea for the brand that could feel relatable for everyone who wants to indulge in sweet treats.
We named the newborn place Džiaugsmas (Happiness). The idea for the visual identity was inspired by Medieval religious paintings with serene, enlightened expressions on saints’ faces. We wanted to portray the inner happiness, the feeling of content in which people would be engulfed while dinning at Happiness. Six characters with halo-like plates behind their heads were hand drawn to become interchangeable part of the logo and tiny details to tell the story of a brand new take on local food. A few months later Happiness was named no.2 in '30 Best Restaurants in Lithuania' poll.
We created a name and a visual identity to support the concept of Holiday joys. Light and bright illustrations feel fresh, creative and delicious – just like the products they help to promote.
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