The design of the gastronomy book that connects Lithuania and England

The design of the gastronomy book that connects Lithuania and England

The design of the gastronomy book that connects Lithuania and England

The design
of the gastronomy book that connects Lithuania and England

Challenge
Challenge
Challenge

To combine Lithuanian and British cultures, discover their similarities, connections, but at the same time to show the differences, not merging the two cultures.

To combine Lithuanian and British cultures, discover their similarities, connections, but at the same time to show the differences, not merging the two cultures.

To combine Lithuanian and British cultures, discover their similarities, connections, but at the same time to show the differences, not merging the two cultures.

To combine Lithuanian and British cultures, discover their similarities, connections, but at the same time to show the differences, not merging the two cultures.

To combine Lithuanian and British cultures, discover their similarities, connections, but at the same time to show the differences, not merging the two cultures.

Our solution
Our solution

We used combining illustrations: the letters of the English alphabet, that represent the elements of the narrative, tell stories of the two nations that unite them. The letters help to bridge the recipes, and explain the connections between Lithuania and Great Britain. 

To make it easier to follow the recipes, we presented them as cards that can be removed and used separately.

We used combining illustrations: the letters of the English alphabet, that represent the elements of the narrative, tell stories of the two nations that unite them. The letters help to bridge the recipes, and explain the connections between Lithuania and Great Britain. 

To make it easier to follow the recipes, we presented them as cards that can be removed and used separately.

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Gold arrow
Gold arrow
Gold arrow
Gold arrow
Gold arrow
for best design solution at Adrenalinas
advertising festival, 2018
for best design solution at Adrenalinas
advertising festival, 2018
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