Food start-up in London
Food start-up in London
Food start-up in London
Food start-up in London
Food start-up in London
Challenge
Challenge
An enthusiastic drink inventor presented us the idea to launch a liquid meal replacement in London. His thinking was this: if people can eat junk, they can drink the good stuff.
An enthusiastic drink inventor presented us the idea to launch a liquid meal replacement in London. His thinking was this: if people can eat junk, they can drink the good stuff.
An enthusiastic drink inventor presented us the idea to launch a liquid meal replacement in London. His thinking was this: if people can eat junk, they can drink the good stuff.
Insight
Insight
The liquid meal category is expanding and is now filled with major players, running huge campaigns and investing in distribution – we can easily get confused among them and then we all know what the ending will be like. So we dug deeper and after an extensive research we found the niche for liquid meal – office people. They work in specific conditions: sit for long hours in front of the screen, move so very little, and quite often don't have any time for lunch.
The liquid meal category is expanding and is now filled with major players, running huge campaigns and investing in distribution – we can easily get confused among them and then we all know what the ending will be like. So we dug deeper and after an extensive research we found the niche for liquid meal – office people. They work in specific conditions: sit for long hours in front of the screen, move so very little, and quite often don't have any time for lunch.
Our solution
Together with the product team we created a final product, a brand, an identity and much more – a solution, which we called ‘The essential liquid meal for survival in the office jungle’. We named it Hello Hungry.
We wanted it in no way to resemble a protein shake or a fruity dessert, because it’s not what that is. It’s a liquid meal rich with goodness.
So we illustrated the ingredients and crafted words to convince people to throw away junk food snacks and give themselves a nutritious medal for their hard work.
This project was created while Godspeed Branding was a part of New! Creative Agency.
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