Visual Identity for Culture Festival in Tel Aviv 2019

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Visual Identity for Culture Festival in Tel Aviv 2019

Visual Identity for Culture Festival in
Tel Aviv 2019

Visual Identity for Culture Festival in
Tel Aviv 2019

Challenge
Challenge

Every country has a story to tell. Tel Aviv’s Culture festival in 2019 wanted to tell the Lithuanian story. Presenting Lithuania’s contemporary artists from various fields as a means to share the narratives of history, modernity, identity, freedom, time, or simply an experience of sound, movement, rhythm. Godspeed Branding Studio had the joy to create the festival’s visual identity.

Before getting to work, we were considering if we should illustrate the differences and the synergy between the two countries, or not highlight national aspects at all. The latter won. Since the world is becoming more and more connected and merged.

Every country has a story to tell. Tel Aviv’s Culture festival in 2019 wanted to tell the Lithuanian story. Presenting Lithuania’s contemporary artists from various fields as a means to share the narratives of history, modernity, identity, freedom, time, or simply an experience of sound, movement, rhythm. Godspeed Branding Studio had the joy to create the festival’s visual identity.

Before getting to work, we were considering if we should illustrate the differences and the synergy between the two countries, or not highlight national aspects at all. The latter won. Since the world is becoming more and more connected and merged.

Our solution
Our solution

Instead of creating a logotype having to do with symbolics of a country, we chose a more universal language. The one of emotions and a feeling of connectedness.

Another challenge was to resolve the language issue since Hebrew and Lithuanian are very different – both visually and practically. They use different alphabet and are read in opposite directions. Hence the final logotype and all graphics: the texts in two languages are moving in circle.

Instead of creating a logotype having to do with symbolics of a country, we chose a more universal language. The one of emotions and a feeling of connectedness.

We chose to depict the visitors who experience the art, react to it. To show the emotions that take over when watching art, dance, hearing music. We chose four emotions and created characters for each.

Another challenge was to resolve the language issue since Hebrew and Lithuanian are very different – both visually and practically. They use different alphabet and are read in opposite directions. Hence the final logotype and all graphics: the texts in two languages are moving in circle.

GODSPEED_Lithuanian_story_logo_white_
Illustrations - main visuals
Illustrations - main visuals

We chose to depict the visitors who experience the art, react to it. To show the emotions that take over when watching art, dance, hearing music. We chose four emotions and created characters for each.

We chose to depict the visitors who experience the art, react to it. To show the emotions that take over when watching art, dance, hearing music. We chose four emotions and created characters for each.

Godspeed_Lithuanian_story_08

the Pleased One

Godspeed_Lithuanian_story_06

the Active Listener

Godspeed_Lithuanian_story_07

The Surprised One

Godspeed_Lithuanian_story_05

The Enthusiastic Mover

Godspeed_Lithuanian_story_20
Godspeed_Izraelis_13
Godspeed_Lithuanian_story_19
Godspeed_Lithuanian_story_17
Godspeed_Lithuanian_story_18

Illustrations made by Lina Vyšniauskaitė

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