Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #2

From one man business to one of the key travel agencies in Lithuania

From one man business to one of the key travel agencies in Lithuania

From one man business to one of the key travel agencies in Lithuania

From one man business to one of the key travel agencies in Lithuania

From one man business to one of the key travel agencies in Lithuania

Challenge
Challenge

MAKALIUS has started as a one man business and over the years grew into one of the most famous and trusted travel agencies in Lithuania. Naturally, an old amateur logo was not able to communicate the qualities of services the company was known for. Our task was to come up with the idea for the logo, slogan and a visual identity that would help MAKALIUS to stand out in the highly competitive market without loosing it’s personality.

MAKALIUS has started as a one man business and over the years grew into one of the most famous and trusted travel agencies in Lithuania. Naturally, an old amateur logo was not able to communicate the qualities of services the company was known for. Our task was to come up with the idea for the logo, slogan and a visual identity that would help MAKALIUS to stand out in the highly competitive market without loosing it’s personality.

Our solution
Our solution

The key idea was to reflect the feeling of discovery and joy that every new place brings to travellers. Having chosen running legs that also resemble capital M as the main logo, we created a strong and recognisable visual language based on illustrative representation of the logo.

The visual  identity is very flexible and dynamic and does not always require the actual official logo to be used on communication material. As long as the leg motif is used, we believe it’s strong enough to give recognition. The flexibility and dynamism of the identity goes hand in hand with the character of the company – always in search for new exciting places encouraging to never stop exploring.

The key idea was to reflect the feeling of discovery and joy that every new place brings to travellers. Having chosen running legs that also resemble capital M as the main logo, we created a strong and recognisable visual language based on illustrative representation of the logo.

The visual  identity is very flexible and dynamic and does not always require the actual official logo to be used on communication material. As long as the leg motif is used, we believe it’s strong enough to give recognition. The flexibility and dynamism of the identity goes hand in hand with the character of the company – always in search for new exciting places encouraging to never stop exploring.

Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #15
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #5
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #6
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #7
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #10
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #9
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #8
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #13
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #12
Godspeed Branding - Makalius, from one man business to one of the key travel agencies in Lithuania #4

This project was created while Godspeed Branding was a part of New! Creative Agency.

Other projects

Epica awardsWeb design

Žmonės CinemaIdentity and web design

SwitchEvent Identity

Halloween masks of modern fearsSelf-initiated project

LaimėRebranding

PaupysIdentity

VaisinėIdentity

Melt in PalangaBranding

WondersBranding

RomeCity branding

Internet HygieneSocial project

Hello HungryBranding and packaging design

Gastronomy bookBook design

DžiaugsmasIdentity

Čili PicaRebranding

CentaurusIdentity

AtostogosIdentity

Drama BurgerIdentity

AliIdentity

7 PackIdentity

Linen TalesIdentity

We are social

We are social

Our partner in advertising

Our partner in advertising

Our partner in content creation

Our partner in content creation

© 2018 - Godspeed Branding. Privacy policy.

© 2018 - Godspeed Branding