Godspeed Branding - Identity for the new ambitious district Paupys in the capital city #2

Identity for the new ambitious district in the capital city

Identity for the new ambitious district in the capital city

Identity for the new ambitious district in the capital city

Identity for the new ambitious district in the capital city

Identity for the new ambitious district in the capital city

Challenge
Challenge

To reveal the main advantage of the project – ​​nature and harmony in the city. The idea comes from the location itself – the area is close to both the center and the green part of the city.

To reveal the main advantage of the project – ​​nature and harmony in the city. The idea comes from the location itself – the area is close to both the center and the green part of the city.

To reveal the main advantage of the project – ​​nature and harmony in the city. The idea comes from the location itself – the area is close to both the center and the green part of the city.

To reveal the main advantage of the project – ​​nature and harmony in the city. The idea comes from the location itself – the area is close to both the center and the green part of the city.

Our solution
Our solution

The main logo is created using a reflection, because the whole area is located by the river. The fonts correspond to the sharpness and rigor of the city corners, but their textures and patterns stand for the fluidity and truthfulness of nature. On pens and cards we used a variety of tactile textures that recalls the sensation of touching sand, earth and wood. The doors used in the illustrations symbolise the line that the city dweller crosses to come out of the city and suddenly find himself in nature.

The main logo is created using a reflection, because the whole area is located by the river. The fonts correspond to the sharpness and rigor of the city corners, but their textures and patterns stand for the fluidity and truthfulness of nature. On pens and cards we used a variety of tactile textures that recalls the sensation of touching sand, earth and wood. The doors used in the illustrations symbolise the line that the city dweller crosses to come out of the city and suddenly find himself in nature.

The main logo is created using a reflection, because the whole area is located by the river. The fonts correspond to the sharpness and rigor of the city corners, but their textures and patterns stand for the fluidity and truthfulness of nature. On pens and cards we used a variety of tactile textures that recalls the sensation of touching sand, earth and wood. The doors used in the illustrations symbolise the line that the city dweller crosses to come out of the city and suddenly find himself in nature.

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Grand Prix
Grand Prix
Grand Prix
Grand Prix
for branding at Adrenalinas
advertising festival, 2018
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Godspeed Branding - Identity for the new ambitious district Paupys in the capital city #1
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