Lietuvos statistika logotipas

Customer friendly identity for an official institution

Customer friendly identity for an official institution

Challenge
Challenge

Along with the renewed name, the client wanted to update the identity that would correspond to the new values and character. The expected image was customer friendly, not institutional or distant.

Along with the renewed name, the client wanted to update the identity that would correspond to the new values and character. The expected image was customer friendly, not institutional or distant.

Along with the renewed name, the client wanted to update the identity that would correspond to the new values and character. The expected image was customer friendly, not institutional or distant.

Our solution
Our solution

We’ve created a symbol for information sharing. The logo consists of two elements that create the third. Two different coloured arrows symbolize information that is first gathered from different sources by the Statistics Lithuania, and its circulation – when the information is shared with people. The colour palette is modern and modest. The whole identity conveys the idea of accessibility, and we strived to create it in a timeless way, bypassing any temporary visual trends. We’ve created many graphic elements – icons, symbol usage options, illustration and photo stylistics, etc. All of these elements are designed to present information in attractive and clear ways for all formats, from print media to digital layouts.

We’ve created a symbol for information sharing. The logo consists of two elements that create the third. Two different coloured arrows symbolise information that is first gathered from different sources by the Statistics Lithuania, and its circulation – when the information is shared with people. The colour palette is modern and modest. The whole identity conveys the idea of accessibility, and we strived to create it in a timeless way, bypassing any temporary visual trends. We’ve created many graphic elements – icons, symbol usage options, illustration and photo stylistics, etc. All of these elements are designed to present information in attractive and clear ways for all formats, from print media to digital layouts.

We’ve created a symbol for information sharing. The logo consists of two elements that create the third. Two different coloured arrows symbolise information that is first gathered from different sources by the Statistics Lithuania, and its circulation – when the information is shared with people. The colour palette is modern and modest. The whole identity conveys the idea of accessibility, and we strived to create it in a timeless way, bypassing any temporary visual trends. We’ve created many graphic elements – icons, symbol usage options, illustration and photo stylistics, etc. All of these elements are designed to present information in attractive and clear ways for all formats, from print media to digital layouts.

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