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Renewing the image of one of the biggest magazines in Lithuania

Renewing the image of one of the biggest magazines in Lithuania

Renewing the image of one of the biggest magazines in Lithuania

Renewing the image of one of the biggest magazines in Lithuania

Renewing the image of one of the biggest magazines in Lithuania

Challenge
Challenge

Žmonės (People) is a weekly celebrity lifestyle magazine. Since its launch in 2005 it has been heavily modeled after People and similar mags. The decreasing readership, the whip of the web is forcing magazine to change for the better. We  were given a task to rebrand the local publishing icon for the first time in 17 years.

Žmonės (People) is a weekly celebrity lifestyle magazine. Since its launch in 2005 it has been heavily modeled after People and similar mags. The decreasing readership, the whip of the web is forcing magazine to change for the better. We  were given a task to rebrand the local publishing icon for the first time in 17 years.

Our solution
Our solution

Evolution was preferred method - the logo has become more moderate and less ornate. The big O in the middle is a symbol of constant surprise element, as if the reader is exclaiming “Oh!”. An updated graphic style complements the fresh, more comprehensive tone and character of the magazine. More changes soon to follow.

Evolution was preferred method - the logo has become more moderate and less ornate. The big O in the middle is a symbol of constant surprise element, as if the reader is exclaiming “Oh!”. An updated graphic style complements the fresh, more comprehensive tone and character of the magazine. More changes soon to follow.

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This project was created in partnership with New! Creative Agency.

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