Šviesa | Brand refresh for the leading educational publisher


Šviesa is a leading publisher of school textbooks in Lithuania. The problem was,

they were all over the place: designs of different books varied, signage,

fonts, elements were chaotic, they are used sporadically. Our task was to create single flexible visual identity, that will work across all different applications

Our solution

We completely revamped the style, unifying it by introducing patterns, grids, special typography. The grid was chosen as a symbol for constructive learning and guidance. All other graphic elements would be laid on it to achieve final layouts.

A uniq alphabet was created to be used for titles in print and digital when more expression is needed.


This project was created as part of New! Creative Agency.