Vaisinė (meaning Fruteria in Lithuanian) is a juice bar + healthy delicious product shop set in an old bohemian area in Vilnius. A rather generic look they launched with wasn’t attracting enough attention or differentiating them from other similar businesses in the area. Our task was to find a unique visual language to help them stand out.
We’ve come up with an idea of using fruit sticker inspired visual language as the base for the new visual identity. The logo shows a friendly woman who is a symbol for care – it invites you to come inside and try the whole range of healthy goodies. Starting with the logo, we developed theme inspired product markings such as juice, chocolate, tea, coffee sticker marks. They work as stickers that can be easily applied on take away packaging, paper bags and other items.
This project was created as part of New! Creative Agency.